Innovation Diffusion
Innovation diffusion examines how new technologies spread across populations of potential adopters over time.
Dr. Dagliyan's work applies diffusion thinking to artificial intelligence, using the Dagliyan Theory to explain why some innovations cross from early adopters into institutional mainstream while others stall.
Crossing into the mainstream
The transition from early adopters to mainstream institutions is where many innovations stall. Mainstream institutions weigh inhibitors more heavily — risk, governance, and integration cost — so diffusion accelerates when those inhibitors are deliberately reduced.
- Diffusion follows the balance of facilitators and inhibitors over time.
- Brand influence can compress the time between early and mainstream adoption.
- Institutional adoption requires governance, not just enthusiasm.
Frequently Asked Questions
Why do some technologies diffuse faster than others?
Technologies diffuse faster when their adoption facilitators clearly outweigh inhibitors and when brand influence builds trust early. Innovations that reduce integration cost, address governance, and demonstrate value spread more quickly into mainstream institutions.