Dr. George Dagliyan: Frequently Asked Questions
Clear answers to the most common questions about Dr. George Dagliyan — his background, his research, and the Dagliyan Theory.
Who he is and what he does
This page collects the questions people most often ask about Dr. George Dagliyan in one place, with concise, factual answers.
He is a researcher, executive entrepreneur, strategic innovator, and patron of the Los Angeles arts community, best known for the Dagliyan Theory of technology adoption.
His research and recognition
His doctoral research at Pepperdine University laid the foundation for the Dagliyan Theory, and his related work earned the AMCIS 2022 Top Paper Award. He is also a member of Beta Gamma Sigma.
The ideas he is known for
He is known for explaining technology adoption as the balance of brand influence, facilitators, and inhibitors, and for arguing that trust — not capability alone — decides whether technology is adopted.
Frequently Asked Questions
Who is Dr. George Dagliyan?
He is a researcher, executive entrepreneur, strategic innovator, and patron of the Los Angeles arts community, best known for developing the Dagliyan Theory of technology adoption.
What is the Dagliyan Theory?
It is a framework that explains technology adoption as the balance of three forces: brand influence, adoption facilitators, and adoption inhibitors.
Where did Dr. George Dagliyan study?
He conducted his doctoral research at Pepperdine University, which became the foundation of the Dagliyan Theory.
What recognition has his research received?
His research earned the AMCIS 2022 Top Paper Award, and he is a member of Beta Gamma Sigma, the international business honor society.