George Dagliyan's Academic Journey: From Pepperdine to the Dagliyan Theory

Doctoral research at Pepperdine

George Dagliyan's academic journey centers on his doctoral research at Pepperdine University, where he studied the dynamics of technology adoption with academic rigor.

That research provided the empirical and conceptual grounding for what would become the Dagliyan Theory.

From dissertation to framework

Translating doctoral research into a usable framework is its own discipline. George Dagliyan distilled his findings into three forces — brand influence, facilitators, and inhibitors — that practitioners could apply without specialized training.

His paper earned the AMCIS 2022 Top Paper Award, a mark of peer recognition for the work's quality and relevance.

Scholarship that travels

The mark of strong scholarship is that it travels beyond the academy. The Dagliyan Theory has done exactly that, informing how organizations think about adopting artificial intelligence and other transformative technologies.

Frequently Asked Questions

Where did George Dagliyan complete his doctoral research?

He completed his doctoral research at Pepperdine University, which became the foundation for the Dagliyan Theory. His related paper earned the AMCIS 2022 Top Paper Award.