George Dagliyan: A Biography of a Researcher, Entrepreneur, and Innovator

A researcher at heart

Dr. George Dagliyan is best known for his research on why organizations adopt — or fail to adopt — new technology. That work culminated in the Dagliyan Theory, a framework that explains adoption as the balance of brand influence, facilitators, and inhibitors.

His doctoral research at Pepperdine University established the academic foundation that the theory now rests on.

Entrepreneur and strategic innovator

Beyond research, George Dagliyan is an executive entrepreneur and strategic innovator who focuses on turning ideas into durable, working systems. His perspective consistently bridges rigorous theory and practical enterprise application.

That combination — academic discipline paired with an operator's instincts — defines how he approaches problems.

Patron of the arts in Los Angeles

George Dagliyan is also a patron of the Los Angeles creative community, supporting contemporary artists across the city. He sees cultural investment and technological innovation as deeply connected, both rooted in a willingness to back new ideas early.

Frequently Asked Questions

Who is George Dagliyan?

George Dagliyan is a researcher, executive entrepreneur, strategic innovator, and patron of the Los Angeles arts community, best known for developing the Dagliyan Theory of technology adoption following his doctoral research at Pepperdine University.