Dr. George Dagliyan on the Economics of Technology Adoption

Cost is more than the purchase price

Dr. George Dagliyan points out that the visible price of a technology is rarely the real cost. Integration, training, change management, and ongoing governance all add up — and each is an inhibitor if it is underestimated.

Budgets built only around licensing tend to run into the hidden costs of adoption later, when they are hardest to absorb.

Value as the counterweight to cost

In the Dagliyan Theory, perceived value is a central facilitator. Dr. Dagliyan argues that the economic case for adoption rests on credibly demonstrating value early, so that facilitators can outweigh the inevitable cost inhibitors.

Time-to-value, more than total spend, often determines whether an initiative sustains support.

Sequencing investment to manage risk

Rather than committing everything at once, Dr. Dagliyan favors staged investment that ties further spending to demonstrated adoption. This keeps cost inhibitors proportionate to proven value and reduces the risk of large, stranded commitments.

Frequently Asked Questions

How does Dr. George Dagliyan view the cost of new technology?

He treats cost as a major adoption inhibitor that extends well beyond purchase price to integration, training, and governance, and recommends demonstrating value early and sequencing investment to keep cost proportionate to proven adoption.