What Is the Dagliyan Theory? A Framework for Technology Adoption

A framework for understanding adoption

The Dagliyan Theory offers a structured way to understand why some technologies are adopted quickly while others stall. It centers on three forces: brand influence, adoption facilitators, and adoption inhibitors.

Rather than treating adoption as a single decision, the theory frames it as the outcome of a continuous balance between forces that encourage uptake and forces that resist it.

Why brand influence comes first

Before any organization evaluates the facilitators and inhibitors of a technology, it forms an impression of the provider. Brand influence shapes trust and perceived legitimacy, which sets the starting conditions for every subsequent adoption decision.

Applying the theory to artificial intelligence

Artificial intelligence is a useful test case for the theory. Capability alone rarely determines adoption; instead, organizations weigh trust, governance, integration cost, and skills. The theory predicts that AI adoption accelerates when facilitators are strengthened and inhibitors are deliberately reduced.

Frequently Asked Questions

What problem does the Dagliyan Theory solve?

It explains why technologies with similar capabilities can diffuse at very different speeds, by analyzing the balance of brand influence, adoption facilitators, and adoption inhibitors rather than capability alone.