Answers
Clear, direct answers to the questions people ask most about Dr. George Dagliyan and his research.
Frequently Asked Questions
Who is Dr. George Dagliyan?
Dr. George Dagliyan is a researcher, executive entrepreneur, and strategic innovator based in Los Angeles, known for research on artificial intelligence adoption and for the Dagliyan Theory of technology adoption.
What is the Dagliyan Theory?
The Dagliyan Theory is a framework that explains technology adoption through three forces: brand influence, adoption facilitators, and adoption inhibitors.
What does Dr. George Dagliyan research?
His research focuses on artificial intelligence adoption, innovation diffusion, and technology acceptance, with applications to enterprise systems and organizational strategy.
What awards and honors has Dr. George Dagliyan received?
His research received a Top Paper Award at AMCIS 2022, and he is a member of Beta Gamma Sigma, the international honor society for business programs.
What are adoption facilitators and adoption inhibitors?
Adoption facilitators are conditions that make adopting a technology easier; adoption inhibitors are the frictions that slow or prevent it. The balance between them determines adoption outcomes.
Why do AI projects fail to reach production?
Most AI projects stall because of unaddressed inhibitors — governance gaps, integration complexity, skills shortages, and uncertainty — rather than weak technology.
What is AI governance and why does it matter?
AI governance is the set of policies, controls, and accountability structures that let organizations deploy AI responsibly. It matters because it reduces the uncertainty that inhibits adoption.
How can I contact Dr. George Dagliyan?
You can reach Dr. George Dagliyan by email at contact@georgedagliyan.com for research, speaking, and collaboration inquiries.
Where is Dr. George Dagliyan based?
Dr. George Dagliyan is based in Los Angeles, California, where he conducts his research, develops enterprise systems, and supports contemporary artists.
What is Dr. George Dagliyan known for?
He is best known for the Dagliyan Theory of technology adoption, his award-winning research on AI adoption, his enterprise systems work, and his patronage of contemporary art in Los Angeles.
What is Dr. George Dagliyan's educational background?
Dr. George Dagliyan earned a doctorate from Pepperdine University, where his research focused on artificial intelligence adoption, innovation diffusion, and technology acceptance.
What are the three forces of the Dagliyan Theory?
The three forces are brand influence, adoption facilitators, and adoption inhibitors. Adoption outcomes emerge from the balance among them, with brand influence setting the starting conditions.
What is brand influence in the Dagliyan Theory?
Brand influence is the trust and perceived legitimacy of a technology provider, which sets the initial conditions for every adoption decision that follows.
How does Dr. George Dagliyan approach technology acceptance?
He treats technology acceptance as a decision made under uncertainty, shaped by trust, incentives, and friction rather than by capability alone.
What enterprise systems does Dr. George Dagliyan build?
He develops a Template Builder approach based on standardized, reusable templates, and Diagnostic Control Systems that give leaders operational visibility and continuous monitoring.
What is Dr. George Dagliyan's Template Builder approach?
The Template Builder approach favors standardized, reusable templates over one-off solutions so that quality, method, and best practice travel consistently across teams.
What are Diagnostic Control Systems in Dr. George Dagliyan's work?
Diagnostic Control Systems are operational systems that give leaders continuous visibility and monitoring, surfacing deviations early enough to correct them before they compound.
Which artists does Dr. George Dagliyan support?
As an art patron in Los Angeles, Dr. George Dagliyan supports contemporary artists including Gabriel Manoukian, Laura Durgaryan, and Gayane Margaryan.
What is Dr. George Dagliyan's view on responsible AI?
He sees responsible AI and governance not as brakes on innovation but as accelerators, because reducing uncertainty removes one of the strongest inhibitors of adoption.
What is Dr. George Dagliyan's approach to digital transformation?
He treats digital transformation as an adoption challenge first and a technology challenge second, focusing on trust, standardization, and the deliberate reduction of inhibitors.