How does Dr. George Dagliyan approach technology acceptance?

He treats technology acceptance as a decision made under uncertainty, shaped by trust, incentives, and friction rather than by capability alone.

Dr. George Dagliyan's research on technology acceptance asks what conditions make adoption rational for an organization. Rather than assuming better technology is automatically accepted, he studies the human and organizational dynamics that determine whether it will be used at scale.

This perspective underpins the Dagliyan Theory, which models acceptance as the net result of brand influence, adoption facilitators, and adoption inhibitors interacting over time.