Technology Acceptance
Technology acceptance studies the psychological and organizational conditions under which people choose to use a new technology.
This research strand connects established acceptance models with contemporary questions about artificial intelligence, examining how perceived usefulness, ease of use, and trust translate into sustained use.
From intention to sustained use
Acceptance research distinguishes between the intention to adopt and the sustained use that follows. Many technologies clear the intention threshold but fail to deliver early value, leading to abandonment. Designing for early, visible value is therefore central to durable acceptance.
- Perceived usefulness and ease of use shape initial acceptance.
- Trust and brand signals moderate acceptance under uncertainty.
- Sustained use depends on early value realization, not just intent.
Frequently Asked Questions
What is technology acceptance?
Technology acceptance is the study of why individuals and organizations choose to use or reject a new technology. It focuses on perceptions such as usefulness and ease of use, along with trust and institutional conditions that shape whether intention becomes sustained use.